who are we kidding?

LAST MODIFIED:
December 12th, 2021
CLIENT:
LITS.CREATE
WHAT THEY DO:
PUBLITION AND EVENTS MANAGEMENT

problem

A demonstration of functional use of typography and imagery in a digital book format. The aim of the project was to make use of AR technology and showcase an idea of where media could be going in a digital age. The question is—how can you visually express yourself within the bounds of typographical law? How can a book experience feel more alive and make use of current digital technology?

solution

NOTES: Book print prototype renders.

RESEARCH
The element of this project that was important to figure out was how to apply the AR idea to the project. Figure out which platform would cater to my needs for the project best was key. I ended up settling on EyeJack. The fee necessary to have everything up seems reasonable and you also have the option of contacting them directly to have a plan created that is more suited to your project needs.

SKETCH
The sketch phase was mainly to assist in figuring out which voice memos where to be included as content for the book and how they were going to be laid out. Setting up the document, creating guides and good hierarchy of fonts was also part of my sketch phase.

NOTES: All pages of the book.

Feel free to try the AR experience on this website.
The PDF file download is available for free.
Please use the link below.
Thank you.

—"Who Are We Kidding?"— click here.