This project was based on a school assignment as a counter proposal for the Playstation 5 that came out November 12th, 2020. It was intended to highlight the new hardware features of the console, namely, Haptick Feedback and Adaptive Triggers for the controller, and 3D Audio for the new headphones. These were highlighted in the actual campaign as well.
This project was based on a school assignment as a counter proposal for Tetley Tea's tin packaging to replace it with something that could be more functional and recyclable.
This project is an independent assignment to demonstrate functional use of typography and imagery in a physical/digital book format. The aim of the project was to make use of AR technology and showcase an idea of where media could be going in a digital age. Please note that the presentation of this work is in a print format though physicals aren't available.